(last updated 4 May 2026)
1. Who We Are
This website is operated by Birchward Ltd, trading as Birchward Bicycles (“we”, “us”, “our”).
Data Controller:
Birchward Ltd is the data controller responsible for your personal data.
Registered Address:
Birchward Ltd
Unit 007 & 008
North Farm Road
Tunbridge Wells
TN2 3DP
United Kingdom
Contact Email:
info@birchward-bicycles.co.uk
2. What Information We Collect
We may collect and process the following personal data:
Information you provide directly:
- Name
- Billing and delivery address
- Email address
- Phone number
- Account login details (if you create an account)
Order and transaction data:
- Products purchased
- Payment details (processed securely via third parties – we do not store full card details)
Technical data:
- IP address
- Browser type and device information
- Website usage data (via cookies and analytics tools)
Marketing data:
- Email preferences
- SMS marketing preferences (where you opt in)
3. How We Use Your Information (Legal Basis)
Under UK GDPR, we must have a lawful basis for processing your data.
We use your data as follows:
| Purpose | Legal Basis |
|---|---|
| Process and deliver orders | Contract |
| Manage payments and refunds | Contract |
| Customer support | Legitimate interests |
| Fraud prevention and security | Legitimate interests |
| Legal and tax obligations | Legal obligation |
| Email marketing | Consent |
| SMS marketing | Consent |
| Website analytics | Consent (via cookies) |
4. Marketing Communications
Email Marketing
We will only send marketing emails if:
- You have opted in, or
- You are an existing customer and we are promoting similar products (soft opt-in)
You can unsubscribe at any time via the link in any email.
SMS Marketing
If you opt in to SMS marketing, we may use:
- Your phone number
- Subscription and consent records
- Message delivery data
We use this data to:
- Send offers and updates
- Manage your subscription
- Maintain suppression lists
Legal basis: Consent
You can opt out at any time by:
- Replying STOP (where supported), or
- Contacting us directly
5. Sharing Your Information
We only share your data where necessary, including with:
- Payment providers (e.g. Stripe, Google Pay)
- Delivery providers (couriers)
- Email/SMS platforms (e.g. Mailchimp)
- Website/hosting providers
- Professional advisers (accountants, legal)
We do not sell your personal data.
6. International Data Transfers
Some of our service providers may process data outside the UK.
Where this happens, we ensure appropriate safeguards are in place, such as:
- UK adequacy regulations
- Standard Contractual Clauses (SCCs)
7. Cookies and Tracking
We use cookies and similar technologies to:
- Enable website functionality
- Analyse traffic
- Improve user experience
- Support marketing
Non-essential cookies are only used with your consent via our cookie banner.
You can manage or withdraw consent at any time.
8. How Long We Keep Your Data
We retain personal data only as long as necessary:
- Order data: 6 years (for HMRC/tax purposes)
- Customer accounts: Until account deletion
- Marketing data: Until you unsubscribe
- Support queries: Up to 2 years
After this, data is securely deleted or anonymised.
9. How We Keep Your Data Safe
We implement appropriate security measures, including:
- SSL encryption
- Secure payment processing
- Access controls
- Regular security monitoring
However, no system is 100% secure.
10. Your Rights
Under UK GDPR, you have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion (“right to be forgotten”)
- Restrict processing
- Object to processing
- Data portability
To exercise your rights, contact:
info@birchward-bicycles.co.uk
11. Complaints
If you are unhappy with how we handle your data, you can contact:
Information Commissioner’s Office (ICO)
Website: https://www.ico.org.uk
12. Third-Party Links
Our website may contain links to third-party websites.
We are not responsible for their privacy practices.
13. Updates to This Policy
We may update this Privacy Policy from time to time.
Changes will be posted on this page with an updated date.
14. Contact Us
If you have any questions about this policy, contact:
Birchward Ltd
info@birchward-bicycles.co.uk