Last updated: 04 May 2026
This Cookie Policy explains how Birchward Ltd, trading as Birchward Bicycles (“we”, “us”, “our”), uses cookies and similar technologies on:
1. What Are Cookies?
Cookies are small text files placed on your device (computer, phone, tablet) when you visit a website.
They help websites work properly, improve user experience, and provide information to the website owner.
2. Types of Cookies We Use
We use the following categories of cookies:
A. Strictly Necessary Cookies
These cookies are essential for the website to function.
They enable core features such as:
- shopping cart functionality
- checkout process
- account login
- security and fraud prevention
Without these cookies, the website cannot operate properly.
👉 These cookies do not require consent.
B. Performance & Analytics Cookies
These cookies help us understand how visitors use our website.
They collect information such as:
- pages visited
- time spent on the site
- traffic sources
- user behaviour
We use tools such as:
- Google Analytics
👉 These cookies are only used with your consent.
C. Functionality Cookies
These cookies remember your preferences, such as:
- language
- location
- login details
They improve your experience but are not essential.
👉 These cookies are only used with your consent.
D. Marketing & Advertising Cookies
These cookies are used to:
- deliver relevant ads
- track marketing performance
- measure conversions
They may be set by third parties.
Examples include:
- Meta (Facebook) Pixel
- Google Ads
👉 These cookies are only used with your consent.
3. Third-Party Cookies
We use trusted third-party services that may place cookies on your device, including:
- Stripe (payments)
- Google (analytics, ads)
- Mailchimp (marketing)
These providers may process data outside the UK. Where they do, appropriate safeguards are in place.
4. Cookie Consent
When you first visit our website, you will be shown a cookie banner.
You can:
- accept all cookies
- reject non-essential cookies
- customise your preferences
We only place non-essential cookies (analytics, marketing, functionality) if you give consent.
You can change or withdraw your consent at any time via the cookie settings on our website.
5. Managing Cookies
You can control cookies through:
Browser settings
Most browsers allow you to:
- delete cookies
- block cookies
- receive alerts before cookies are set
Please note: disabling cookies may affect how the website works.
6. How Long Cookies Last
Cookies can be:
- Session cookies – deleted when you close your browser
- Persistent cookies – remain on your device for a set period
The duration depends on the specific cookie used.
7. Changes to This Policy
We may update this Cookie Policy from time to time.
Any changes will be posted on this page with an updated date.
8. Contact Us
If you have any questions about this Cookie Policy, contact:
Birchward Ltd
Trading as Birchward Bicycles
Email: info@birchward-bicycles.co.uk